Mumbai: Celebrating the strength and determination of the common man/woman, Kaun Banega Crorepati returns for its 16th season on Sony Entertainment Television. This season’s campaign, ‘Zindagi Hai. Har Modh Par Sawaal Puchegi. Jawab Toh Dena Hoga’, sparks introspection and reflects the belief that at pivotal moments, life presents us with challenges that test us, and our responses to these situations guide us to new paths. Premiering on 12th August, the beloved game show will air every Monday to Friday at 9 p.m., with the legendary Amitabh Bachchan continuing to inspire us as host. For 24 years, the show has been a beacon of hope and knowledge for millions of viewers and this season promises to be even more thrilling and engaging with exciting new elements.

This year, the contestants will face a captivating new twist: the ‘Super Sawaal.’ The Super Sawaal is a bonus question between questions 5 and 6 which challenges players to answer without options or lifelines. A correct answer unlocks the ‘Dugnaastra,’ giving contestants the chance to press the buzzer and double their amount on any one question of their choice between questions 6 to 10. The fast-paced ‘Super Sandook’ remains in this season as well to add thrill to the game; the contestant, after successfully crossing INR 3,20,000 will be put to the test with a 10-question rapid-fire quiz which must be answered in 90 seconds.

Roping in 22 brands, the 16th season of Kaun Banega Crorepati is Co-presented by Hyundai Motor India Limited and Aditya Birla Group. It is Co-powered by Mountain Dew PepsiCo India, Mondelez India, Ultratech Cement and Parag Milk Foods (Gowardhan Ghee). With Special Partner Patanjali Dantkanti, Lauritz Knudsen Electrical & Automation and Ceat, and Banking Partner State Bank of India, the show’s Associate Sponsors are Asian Paints, Kalyan Jewellers, Raymond, Life Insurance Corporation of India, Bikaji, Dorset, RC Plasto Tank and Pipes Pvt Ltd, Amazon.in and Aakash Educational Services Ltd. The reality quiz show also has large partnership deals with the Reserve Bank of India, GSK, and Dr. Morepen.

Sony Entertainment Television, Sony SAB, Sony PAL, and Sony MAX Movie Cluster business head Neeraj Vyas said, “Over the years, Kaun Banega Crorepati has emerged as a cultural phenomenon that celebrates Indians who dare to dream big and have the courage to turn their dreams into reality. This season’s campaign pays homage to the indomitable spirit of these individuals who are ready to face life’s toughest questions with befitting answers. Year after year, we strive to add fresh and engaging elements to keep the audience captivated and the introduction of ‘Super Sawaal’ adds a new layer of excitement and strategy to the game. This knowledge-based reality quiz show possesses the ability to unite families and promotes wholesome viewing, truly setting it apart from other television shows.”