Mumbai: Colors Kannada is getting one step closer to its audiences with standout marketing innovations and initiatives for the ninth season of Bigg Boss Kannada.

Colors Kannada has adopted the ‘Hello BIGG BOSS Multiplex innovation’ that aims to convey messaging on Bigg Boss Kannada in two senses: visual and audible, to audiences on about 290 screens across the state.

This innovation will involve both audio-messaging in Bigg Boss voice and the host Kiccha Sudeep featuring on-screen giving out an experience of the Bigg Boss house to all its audiences. This unique innovation will enthral theatre audiences across the state from 23 September 2022, a day before the Bigg Boss Kannada 9 grand premier, to 30 September 2022 for seven days.

In another innovation as part of its marketing strategy on BBK 9, Colors Kannada will also activate mall promotions at Global Malls in Bengaluru where about two lakh plus audiences will watch the live streaming of Bigg Boss on 24 September 2022 where even former contestants from Bigg Boss Kannada OTT and lead artists from fiction shows of Colors Kannada will join the audiences.

Along with this, Colors Kannada will be reaching out to its audiences through a French window ad on BBK9 with Vijaya Karnataka that will engage its readers to guess the fresh contestants participating in the ninth instalment of Bigg Boss Kannada.

Presented by Colors Kannada, Bigg Boss Kannada 9 is powered by Nippon Paint, Freedom Refined Sunflower Oil, Finolex Pipes. A23, Levista Instant Coffee, and Haier Bottom Mounted Refrigerator are the special partners and the health partner is Amruth Noni.