Mumbai: Bigg Boss Kannada season 11 kicks off its exhilarating journey by achieving an all-time high of 9.9 TVR on its opening day. Produced by Endemol Shine India, this season's success resonates across weekdays and weekends, captivating viewers at all times with its engaging content. Titled ‘Hosa Adhyaya’ (New Beginning), this season introduces the innovative ‘Hell and Heaven’ concept, showcasing contestants from diverse backgrounds and thrilling tasks that redefine the show’s evolution.
In a groundbreaking twist, a few contestants were revealed during the ‘Raja Rani Reloaded’ finale, inviting viewers to vote on which contestants would enter 'Hell' or 'Heaven.' This interactive approach not only enhances viewer engagement but also fosters a sense of involvement right from the start.
As the constant element in the show's dynamic, Kiccha Sudeep continues to bring his charismatic leadership and wisdom, adapting his style to suit the housemates. During the promo reveal, he promised viewers that this season marks the beginning of a new decade for Bigg Boss Kannada, a sentiment reflected in the impressive viewership and market share.
Viacom18, cluster head - Colors Marathi, Colors Kannada, and Colors Tamil, Sushma Rajesh stated, “Bigg Boss Kannada Season 11 has set a new benchmark for entertainment, achieving record-breaking viewership with an impressive 9.9 TVR. This achievement showcases the power of innovative content, from the unique 'Hell and Heaven' concept to the audience-driven narrative that fosters deeper engagement from the very beginning. Kiccha Sudeep’s steadfast presence continues to enhance the show's dynamics, and the remarkable audience response reinforces our commitment to differentiated storytelling. This milestone further strengthens Colors Kannada’s position as a market leader and exemplifies our strategic vision to elevate regional content and deliver transformative viewer experiences.”
During the launch week of Bigg Boss season 11, Colors Kannada achieved an impressive market share of 38 per cent, becoming the number one Kannada General Entertainment Channel (GEC) in Week 40. The season also welcomes a record number of 23 brand partners, achieving an opening revenue that is 22 per cent higher compared to last season, marking a grand start across multiple metrics.
Viacom18, head - revenue, regional networks, Bikash Kundu commented, “Bigg Boss Kannada Season 11 has achieved a remarkable milestone by starting the season with 21 sponsors. We’ve brought together an array of brand partners from various categories, ranging from consumer goods and technology to lifestyle and financial services, creating a unique and integrated platform for them to engage with our audience. Our first-ever partnership with a cutting-edge elevator brand marks a significant first for the show, in fact, across languages. As Colors Kannada secures its position as the leading GEC, we are proud to offer unparalleled opportunities for brands to connect with viewers across both TV and digital platforms and thank our partners for their constant support.”
Eco Planet Elevators and Escalators Pvt Ltd, managing director, H Raju Gowda expressed, “We are delighted to partner with Bigg Boss Kannada Season 11, and are excited to introduce our state-of-the-art elevator in the Bigg Boss house. This will be a first for the show and we look forward to the response from audiences and consumers. Our focus on innovative design, advanced technology, and uncompromising safety standards has positioned us as a trusted partner for a platform like Bigg Boss. We are confident that this integration will not only enhance the overall experience for viewers but also highlight the pivotal role that quality and modernization play in shaping everyday living spaces.”
Banijay Asia and Endemol Shine India, founder and group CEO, Deepak Dhar added, “We're thrilled to witness the extraordinary response to Bigg Boss Kannada Season 11, setting new benchmarks with its grand opening. This season’s innovative 'Hell and Heaven' concept along with the dynamic contestants has truly captivated the audience, showcasing our ongoing commitment to bringing fresh and engaging content to the viewers. Sudeep Kiccha’s exceptional performance year after year has been pivotal in Bigg Boss Kannada’s enduring success. His unique ability to connect with the audience and housemates alike has set the show apart, and Season 11 is no exception. Additionally, our long-standing association with Viacom18 has been integral in consistently delivering such landmark shows.”
