MUMBAI: Veteran media professional Nimar Sarkaria has stepped into a new role as vice president - content solutions & network campaigns at Network18 Media & Investments Ltd, bringing over two decades of industry experience to one of India's leading media conglomerates.

Sarkaria joins Network18 after a brief but impactful nine-month stint as national sales head - branded content at India Today. Her appointment signals Network18's aggressive push to bolster its content monetisation strategies across its vast portfolio of television and digital assets.

Before her India Today chapter, Sarkaria spent over a decade in two separate stints at NDTV, most recently serving as senior vice president - brand solutions (sales) for more than four years. During her tenure, she led a 12-member team and developed monetisation strategies that significantly boosted the network's revenue streams.

Sarkaria's CV reads like a who's who of Indian media houses, with previous roles at Bennett Coleman and Co. Ltd. (Times Group), Hindustan Times, CNBC TV18, Buena Vista Television, and Sony Pictures Networks India. At Hindustan Times, she handled an impressive portfolio as general manager of ad For equity.

Throughout her career, Sarkaria has earned a reputation for exceeding sales targets. Her trophy cabinet includes accolades such as "CNBC TV18 Awaaz Super Achiever," "Quarter Cracker For Highest Revenue Generation," and "The Most Promising Team Leader," underscoring her exceptional performance in the cut-throat world of media sales.

Based in New Delhi, Sarkaria will be tasked with spearheading Network18's content solutions initiatives and orchestrating network-wide campaigns in an increasingly challenging and competitive media landscape.