MUMBAI: Nickelodeon has partnered with the O'Malley Creadon production company to produce a documentary on SpongeBob SquarePants.
The film will be directed and written by Patrick Creadon. Creadon will also produce the film along with Christine O'Malley.
This one-hour and yet-to-be titled "SpongeBob" television documentary will attempt to chronicle the ascent of the character's journey to pop culture stardom.
The documentary will be telecast across MTV Networks' various TV platforms in July to commemorate the anniversary of the series' first episode.
Says Nickelodeon executive vice president development and original programming Marjorie Cohn, "Patrick and Christine have a talent for finding a greater cultural significance in their film subjects. We're excited to see how they will explore SpongeBob's 10-year evolution from a cartoon character to an international pop-culture phenomenon.”