Zee TV has won three awards in the TV Programmes category at the 26th RAPA awards (Radio & TV Advertising Practitioners' Association of India) held on 8 June 2001 in Mumbai.

The awards were received by Zee TV vice-president marketing Partha Sinha who says: "These awards are especially important for Zee in this highly competetive environment as they reiterate the channel's efforts to offer the best to its audience. We are proud to get this recognition from an organisation which consists of some of the leading luminaries from the media and advertising fraternity."

The award winning Zee TV programmes in the various categories are:
Koshish-Ek Asha (the best Hindi soap opera,) which is the story of the valiant attempts of an Indian woman to fight powers, that are more powerful than her and emerge victorious.

Dastak (the best Hindi non-fiction programme) which seeks an insight into certain social issues that still fall in the category of social taboos like rape, child abuse, police brutality, AIDS, sale of human organs and so on. The show features a unique 'dial-a-help' service for which the programme has tied up with NGO's like HelpAge India, Cry, Prayan and others.

Zee Talkies (the best Hindi film magazine) deals with current issues and happenings in the film and music world. The show features candid interviews with stars and other professionals in the show business.