Mumbai: The Promax Awards are the world's premier celebration of outstanding achievement in entertainment marketing and design. Across eleven regional and global competitions, the Promax Awards honour the teams harnessing passionate fandom to drive audiences, create value, and build the biggest brands in entertainment.
This year, Promax India Awards 2021 saw a record number of entries at ‘Art of Pivot’: Promax India Virtual 2021 Conference & Awards showcasing the power of collaboration and participation, despite being held virtually. It is perhaps the strongest indicator of how audiences go through the content, innovate with the best tools and best practices available.
The event witnessed as many as 85 winners being announced across the categories of Gold (44) and Silver (41) respectively. The leading brands who were a cut above the rest and were awarded included Star and Disney India, Zee Entertainment Enterprises, Amazon Prime, Viacom18 Media, Shemaroo Entertainment, Sony Pictures Networks India, India Today Group amongst others.
“Despite the challenging period, it’s encouraging to witness genuine recognition for work churned out by the Sony Pictures Networks India team during this time. The Promax Awards are a testament to the dedication and efforts of the creative fraternity. Our heartiest congratulations to our peers within the Media and Entertainment industry who’ve been honoured for producing stellar work that constantly pushes creative boundaries,“ said Sony Pictures Networks India CMO Tushar Shah.
India Today Group group CMO Vivek Malhotra stated, “We're glad to have been able to craft a perfect campaign in the midst of the challenging pandemic - turned out to be a potent mix of flawless production, art deco styling, and sharp topicality. We're happy that they are as recognised for creative quality as they have proven themselves for impact.”
The three-day event was filled with prominent global speakers sharing their perspectives and insights on the challenges faced in the industry and to how to stay ahead of the game by adapting to the new normal. It was packaged and presented extremely well by renowned TV personality, Cyrus Broacha, and chaired by Amazon Prime Video head of India originals Aparna Purohit.
Delighted on winning eight awards at the Promax 2021 awards, Shemaroo Entertainment Ltd COO Kranti Gada said, “This is a very proud and exciting moment for all of us at Shemaroo.”
Adding to that, Operations & Delivery head - OAP Mahesh S Newalkar said, “We are truly overjoyed and humbled. Winning the awards has solidified our conviction to do better in the future. The foundation of excellence is built upon a solid team with a focused pursuit. This moment of celebration is a result of the relentless work by Team Shemaroo which worked despite the tough times of COVID and came up with breakthrough campaigns. It’s a collaborative outcome of the entire team's creativity, diligence, and teamwork.”
'We are ecstatic and honoured with the multiple wins at the prestigious Promax India Awards. The accolades received are a tribute to the creativity, passion, and talent that our teams exemplify. This win reiterates Star & Disney India’s continued focus on doing category-defining work that inspires, impacts, and moves audiences at scale,” said Star & Disney India network brand and creative head Minakshi Achan.
Going beyond what is expected, the Promax India Awards celebrated the best of the best of brand-defining campaigns that ignite viewers into fans, engaging audiences through every screen, and driving bottom-line results for the largest media companies from India.
Amazon Prime Video head creative marketing Tamagna Ghosh said, "The last one year has been challenging for us. But I am really glad that the team has put up a great show this time at Promax even under challenging circumstances."
Supporting the Promax brands, Strategy and Operations digital and broadcast president Vivek Srivastava said, “Promax India Awards stands as a hallmark of true excellence and our wins testify our prowess in terms of creative storytelling and craft. The fact that all of this work was created under the constraints of lockdown-induced challenges, makes this victory even more delightful. I congratulate all the teammates for recognition of their remarkable performance.”
A list of the winners of Promax India Awards 2021 can be downloaded from the link: https://bit.ly/2XUfHRz
