MUMBAI: Online polling for several categories for the second annual Indian Telly Awards has started on indiantelevision.com.

Three programming awards are open for public polling. These include The TV Show of the Year, Best Fiction Show of the Year and Best Music Show.

Voters can also exercise their choice on the nine Personality Awards. These include TV Actor in a Comic Role, TV Actress in a Comic Role, TV Actor in a Negative Role TV Actress in a Negative Role.

In hot contest are the channel awards for the year, which include News Channel of the Year, Music Channel of the Year and Entertainment Channel of the Year.

The 11 trade awards in the fray include TV Marketing Executive of the Year, TV Ad Sales Executive of the Year TV Programming Executive of the Year, TV Distribution Executive of the Year and TV Production House of the Year.

Polling is scheduled to close on 24 October. The awards will be given away at a star studded ceremony on 1 November at the Tulip Star (Juhu Centaur).