MUMBAI: The week 20 of Broadcast Audience Research Council (BARC) ratings saw Multi Screen Media (MSM) emerging as th

MUMBAI: Week 21 of opportunity to see (OTS) data collated by Chrome Data, Analytics and Media observed the English Ne

MUMBAI: Hindi general entertainment channel (GEC) Star Plus continues to rule both the household and individual categ

MUMBAI: Star India’s Hindi general entertainment channel (GEC) Star Plus continues to dominate the satellite waves.

MUMBAI: The ongoing season of the Indian Premier League (IPL) saw telecom operator Vodafone Cellular as the top adver

MUMBAI: Merkle, a technology-enabled, data-driven performance marketing agency, has inked a strategic partnership wit