NEW DELHI: India’s incumbent audience measurement organization Broadcast Audience Research Council of India (BARC) is

BENGALURU: What are the most preferred programme genres that audiences like in the Hindi Speaking Market (HSM) – more

That the Broadcast Audience Research Council of India (BARC), the incumbent dominant audience measurement organisatio

MUMBAI: Players in the English Entertainment genre witnessed a substantial increase in the viewership except Zee Cafe

MUMBAI: Star Plus and Colors respectively ranked number 1 and number 2 in Hindi GEC (U+R) and Hindi GEC Urban segment

BENGALURU: The Indian regional television space in this paper has been classified under 11 Indian languages covering