MUMBAI: It’s been a continuous game of tug-of-war between Zee TV and Colors, each vying for the second and third spot on the TAM TV ratings chart.

Week nine saw Zee TV overtaking Colors and occupying the second spot. Zee TV gained the maximum viewership as it recorded 442 million GVTs, up from 418 million GVTs. On the other hand, Colors moved back to the third spot with a huge decline and noted 419 million GVTs, down from 444 million GVTs.

Apart from Zee, the numero uno in the Hindi general entertainment space, Star Plus witnessed a growth in the viewership. It observed a marginal rise from 636 million GVTs to 638 million GVTs this week. 

Talking about the losers this week, Life OK retained its number four position with 312 million GVTs, down from 316 million GVTs. Sab, at number five, stood at 265 million GVTs, down from 286 million GVTs. Sony Entertainment Television (SET), at the bottom of the chart scored 235 million GVTs, down from 254 million GVTs.

Other players like Big Magic too lost some numbers and noted 40 million GVTs, down from 47 million GVTs.

Sony Pal dropped from 39 million GVTs to 38 million GVTs this week, while Zindagi reported 20 million GVTs, down from 22 million GVTs.