Mumbai: Even as Zee Entertainment Enterprises led by Subhash Chandra is streamlining businesses by laying off high cost senior management, it is also expanding its footprint international.

Last week, the media major informed the Bombay stock exchange that it was setting up a step down subsidiary for its UK outfit in Kenya.

Styled as Zee Media Kenya Ltd (ZMKL), it has been set up to launch free to air channels in in Kenya and east Africa.

Zee Entertainment UK Ltd (ZeeUL) is investing 1000 Kenyan schillings in its equity with a price of 100 KES per share. ZMKL has received clearance from the Kenyan registrar of companies for its incorporation.