Mumbai: Wurl has partnered with celebrity news channel Hollywire to distribute and provide monetisation services for the digital channel globally.

Most recently, Wurl has secured distribution for the service on Samsung TV Plus India, adding to previous launches facilitated by Wurl on Samsung TV Plus platforms in the United States, Mexico and Brazil.

Hollywire is a global, 24/7 celebrity news channel that includes Bollywood news coverage, celebrity interviews, and red carpet event coverage for its channel on Samsung TV Plus India, which launched on 28 July.

“WURL offers an incredible team that has helped Hollywire expand internationally and grow to heights we didn't know were possible,” said Hollywire CEO Tony Moras. “Their company is constantly educating us and providing Hollywire with worldwide business opportunities that have encouraged our business development effectively and easily!”

“Hollywire is a great success story. This celebrity news channel has parlayed its social media, Snapchat and YouTube fueled popularity into a full-fledged OTT digital channel,” said Wurl, SVP Business Development, Craig Heiting “Through our Wurl Network, we are taking Hollywire to the next level, expanding upon its brand’s success to bring it to an international audience.

India will have one billion video screens by 2024, 85 per cent of which will be broadband ready, according to Media Partners Asia. AVOD revenues are expected to be $2.4B by 2026.