Mumbai: Entertainment company Time Magnetics, known for its hit films "Jodi No 1" and "Vijaypath," has diversified into five new business verticals and rebranded to Time Group. The company has announced the launch of the verticals Time Films, Time Virtual Studios, Time Motion Picture Services, and Time Audio at a mega-event on Thursday. Time Films also announced its partnership with NH Studioz to co-produce films and web series.
Time Group will be involved in the acquisition, production, distribution, and exhibition of films and content under one banner. NH Studioz, led by Nirendra Hirawat, is a leading content house that distributes Indian cinematic content across the globe.
With an investment of Rs 275 crore, Time Films in partnership with Triflix Films, led by Rajat Bedi, will produce nine films and two web series. The films announced were Nana Patekar starter "The Confession" directed by Ananth Narayan Mahadevan, "Zakhami" directed by Teja Dharma, "Freedom at Midnight" directed by M Chandramouli, "Operation Khiladi" directed by Sanjeev Krishnamoorthy, "Topspin" directed by Aijaz Khan, "Samosa Singh" directed by Rehan Khan, "Wedding Unplanned" directed by Rehan Khan, "Kabool" directed by Anand Mahadevan and "Ranneeti" directed by Ashu Trikha. The two web series announced were "Gandhi Maidan" and "Taskari" directed by Teja Dharma.
Time Group also revealed that it will build a state-of-the-art chroma studio at Golden Tobacco, Vile Parle West for VFX division Time Virtual Studios. The studio is expected to be the biggest shooting floor in Mumbai installed with world-class technology. Time Group has invested Rs 100 crore to build the studio and partnered with Real Touch Studios owner Subhash Kale for his expertise in virtual production, said the statement.
Time Audio is the music division of Time Group that has a library of 2500 titles and is backed by an investment of Rs 15-20 crore. The division will release two music videos, one of which is a rendition of the Hanuman Chalisa that is sung and composed by Sukhwinder Singh and set to release on the occasion of Hanuman Jayanti on 16 April. The other music video will be on the devotional song "Jogi Re Jogi" which will be shot in Varanasi simultaneously in four languages i.e., Hindi Marathi, Bengali, and Bhojpuri.
Time Group has launched a talent management agency called Time Artists Network that will usher new talent into the Bollywood industry and will be led by Sridevi Shetty. Time Motion Picture Services in collaboration with Bombay Media Works founders Amit Bhargava and Vinayak Jain will provide content services.
Time Group chairman Pravin Shah, managing director Sangoon Wagh, director Viral Shah and director Jeet Wagh unveiled the new logo of Time Group to mark the occasion and celebrate four decades in the Indian media and entertainment business.
“I pledge to keep raising bars the way I have been doing with every project for four decades and keep entertaining with larger-than-life visuals as always!” said Time Group chairman Pravin Shah.
“Time Group chairman Pravinbhai and I go a long way and have been associated since 1982,” said Time Group managing director Sangoon Wagh. “I was a part of the blockbuster films ‘Vijaypath’, ‘Jodi No. 1’ ‘Khiladiyon Ka Khiladi’ etc. We will now be announcing new projects in films, web series and music videos.”
“Time Group has been a pioneer and innovator over the last 40 years and now, we are taking quantum leaps towards the future by providing gen-next technology, services and solutions in the Indian entertainment space,” said Time Group director Viral Shah.
The launch event was attended by the who’s who of the entertainment industry including NH Studioz founder Nirendra Hirawat, Pen Studios founder Jayantilal Gada, Triflix Entertainment founder Rajat Bedi, Nana Patekar, Chitah Yajnesh Shetty, Teja Dharma, Eijaz Khan, Jeetendra, Anshu Trikha, Sohail Khan and many others.
