MUMBAI: With the advent of subscription-based video-on-demand services (SVoD), Pay-TV households are declining globally. But numbers of SVoD only households along with SVoD-Pay-TV combined households are increasing, according to a report from Ampere Analysis.

As per the report, a combination of pay-TV, premium channel and SVoD is the most common among television service subscribers, followed by pay-TV and SVoD and SVoD-only.

While the proportion of Pay-TV-only households are down four points, proportion of households combining pay-TV, premium channel and SVoD services has increased four points in the last 12 months. Although SVoD and pay-TV is the most common service combination among internet users, the proportions range between 55 per cent in Turkey to 14 per cent in Japan.

“While there are markets such as Australia, Italy and Japan where SVoD-only is becoming the norm, this data reinforces pay-TV’s position in the market, and its continued importance to consumers in the viewing mix,” Ampere Analysis consumer research lead Minal Modha said.