MUMBAI: Even after a dip in ratings Star Plus continued to lead both the Urban and Rural Hindi speaking markets, whereas Star India’s free to air channel Star Utsav witnessed a rise in ratings and maintained its leadership position in week 31 as per the Broadcast Audience Research Council (BARC) all India data.

Urban + Rural HSM

Even after witnessing a fall in ratings, Star Plus continued to lead the Hindi general entertainment channel genre with 659591 Impressions (000s) against 685886 Impressions (000s).  Zee TV too witnessed a fall in ratings but maintained its second position with 601034 Impressions (000s) against 611276 Impressions (000s) in the previous week, followed by Colors on third spot with 547974 Impressions (000s).

Star India’s free to air channel Star Utsav grabbed the fourth position with 528083 Impressions (000s) and Zee Anmol to fifth place with 506040 Impressions (000s).

Life OK stood at sixth with 423412 Impressions (000s) followed by Sony Pal at number seven with 385152 Impressions (000s) and Sony Entertainment Television at number eight with 357635 Impressions (000s). Sab TV on number nine with 341480 Impressions (000s) and Rishtey maintained its tenth spot with 277343 Impressions (000s).

Rural HSM

In week 31, Star Utsav maintained its leadership position with 406447 Impressions (000s) followed by Zee Anmol  at second position with 386582 Impressions (000s) and Sony Pal on the third spot with 292452 Impressions (000s). Zee TV maintained its fourth position with 266608 Impressions (000s).

Star Plus garnered fifth place with 205941 Impressions (000s)  and Rishtey bagged sixth spot with 202866 Impressions (000s) followed by Colors at number seven with 172076 Impressions (000s). Life Ok stood at eight with 148762 Impressions (000s) followed by  Big Magic at ninth place with 107100 impressions (000s) while Sony Entertainment Television stood tenth 103025 Impressions (000s).

Urban HSM

Star Plus garnered the pole  position with 453650 Impressions (000s) followed by Colors at second place with 3375898 Impressions (000s) and Zee TV with 334426 Impressions (000s) stood at number three.

Life OK grabbed the fourth spot with 274650 Impressions (000s) followed by Sony Entertainment Television at fifth with 254610 Impressions (000s) and Sab TV with 251009 Impressions (000s).

In urban HSM,  &TV maintained its number seven position with 152933 Impressions (000s) followed by Star Utsav with 121635 Impressions (000s) on eighth and Zee Anmol bagged ninth spot with 119457 Impressions (000s).  Sony Pal  bagged tenth spot with 92700 Impressions (000s).