MUMBAI: Star Bharat emerged as the leader in the Hindi GEC (U+R) genre dethroning Zee Anmol according to Broadcast Audience Research Council (BARC) all India data for week 52 of 2017.
Zee TV and Star Plus exchanged their second and third positions in GEC urban markets this week as compared to the week 51. Moreover, Big Magic climbed to eighth position from tenth position this week in GEC rural markets.
Hindi GEC (U+R)
Star Bharat has garnered the top slot this week with 692154 impressions (000s) swapping its position with Zee Anmol at second position with 682234 impressions (000s).
Colors retained its third position with 600546 impressions (000s). Star Utsav climbed to fourth position with 600396 impressions (000s). Zee TV stood at fifth position with 591855 impressions (000s).
Sony Pal, Star Plus, Rishtey, Sony Entertainment Television and Sony Sab retained their sixth, seventh, eighth, ninth and tenth positions respectively with 561552 impressions (000s), 501322 impressions (000s), 465438 impressions (000s), 420804 impressions (000s) and 388490 impressions (000s).
Hindi Rural GEC
Zee Anmol, Star Utsav, Sony Pal, Star Bharat, Rishtey, Dangal, Zee TV and Colors retained their first, second, third, fourth, fifth, sixth and seventh slots respectively with 513156 impressions (000s) sum, 436095 impressions (000s) sum, 377872 impressions (000s) sum, 357402 impressions (000s) sum, 332561 impressions (000s) sum, 247713 impressions (000s) sum and 237327 impressions (000s) sum.
Big Magic jumped to eighth position pushing down Colors to ninth with 177951 impressions (000s) sum and 161655 impressions (000s) sum respectively.
Star Plus garnered last position with 147332 impressions (000s) sum.
Hindi Urban GEC
In urban GEC, Colors retained its leadership with 438891 impressions (000s) sum. Whereas, Zee TV and Star Plus exchanged their slots to second and third positions with 354527 impressions (000s) sum and 353989 impressions (000s) sum respectively.
Star Bharat, Sony Entertainment Television, Sony Sab and Sony Pal retained their fourth, fifth, sixth and seventh positions respectively with 334751 impressions (000s) sum, 298884 impressions (000s) sum, 290669 impressions (000s) sum and 183680 impressions (000s) sum respectively.
Zee Anmol, Star Utsav and &TV also stood at the same eighth, ninth and tenth positions respectively with 169078 impressions (000s) sum, 164300 impressions (000s) sum and 148076 impressions (000s) sum respectively.
Also Read:
BARC week 51: Zee Anmol leads Hindi (R+U) & rural market
Mr Panchal continues to help Star Bharat top Hindi GECs across genre
