Sports genre becomes top gainer in Chrome DM week 3

Starts 3rd October

Vanita Keswani

Madison Media Sigma

Poulomi Roy

Joy Personal Care

Hema Malik

IPG Mediabrands

Anita Kotwani

Dentsu Media

Archana Aggarwal

Ex-Airtel

Anjali Madan

Mondelez India

Anupriya Acharya

Publicis Groupe

Suhasini Haidar

The Hindu

Sheran Mehra

Tata Digital

Rathi Gangappa

Starcom India

Mayanti Langer Binny

Sports Prensented

Swati Rathi

Godrej Appliances

Sports genre becomes top gainer in Chrome DM week 3

The genre grew by 1.01 per cent.

Chrome DM

MUMBAI: Sports genre has become the top gainer in week 3, 2020 of Chrome Data Analytics and Media data. The genre grew by 8.48 per cent. In this genre, DD Sports channel gained the highest OTS with 98.4 per cent in all India 1 lakh+ market.

OTS is the actual census-based percentage connectivity of a channel spread across 86 million homes, as reported by Chrome DM, across analogue cable, digital cable, and DTH.

This week, religious gained second position and grew by 0.89 per cent in HSM excluding <1 lakh market. In this genre, Sanskar channel gained the highest OTS with 99.5 per cent. Hindi news genre stood in the third position by gaining 0.87 per cent in HSM excluding <1 lakh market. APB News secured the highest OTS with 99.9 per cent.

English GEC genre stood in the fourth position in six metros market and grew by 0.82 per cent. Comedy Central channel gained the highest OTS with 43.2 per cent. English news genre stood at the fifth position in  six metros market and grew by 0.75 per cent. Loksabha TV  secured the highest OTS with 100.0 per cent.