MUMBAI: Sports has become the top gainer in week 8 2020 of Chrome Data Analytics and Media data. The genre grew by 0.35 per cent. In this genre, DD Sports channel gained the highest OTS with 98.5 per cent in all India 1 lakh+ market.
OTS is the actual census-based percentage connectivity of a channel spread across 81 million homes, as reported by Chrome DM, across analogue cable, digital cable, and DTH.
This week, Kids genre gained second position and grew by 0.14 per cent in all India 1 lakh+ market. In this genre, Discovery Kids channel gained the highest OTS with 90.9 per cent. Hindi Movies channel stood in the third position by gaining 0.08 per cent in HSM excluding <1 lakh markets. B4U Kadak secured the highest OTS with 92.4 per cent.
Hindi GEC genre stood in the fourth position in HSM excluding <1 lakh market and grew by 0.7 per cent. DD National channel gained the highest OTS with 100 per cent.