MUMBAI: Unlike other weeks, week 37 witnessed developments in terms of ratings and position. Though Star Plus continued to dominate the Hindi GEC (U+R) market but Colors this week replaced Zee TV at number two. On the other hand, Sony Entertainment Television saw a rise in ratings in Urban HSM market and grabbed the fourth position this week. Zee Anmol retains its leadership position in Rural HSM.
Urban +Rural (HSM)
Even after a drop in ratings Star Plus continued to lead the Hindi GEC genre with 712424 Impressions (000s) against 743856 Impressions (000s) in week 36. Colors after a three four weeks time grabbed the second position with 612736 Impressions (000s).
Zee TV bagged the third spot with 547001 Impressions (000s) followed by Zee Anmol on fourth with 493701 Impressions (000s) and Star Utsav on fifth with 454936 Impressions (000s).
In week 37, Sony Entertainment Television climbed to number six with 433257 Impressions (000s) followed by Life OK at number seven with 430290 Impressions(000s) and Sony Pal stood at number eight with 406409 Impressions (000).
Sab TV and Rishtey garnered ninth and tenth spot with 381074 Impressions(000s) and 345081 Impressions(000s) respectively.
Rural HSM
Zee Anmol retains its leadership position with 377273 Impressions (000s) followed by Star Utsav at second position with 347840 Impressions (000s) and Sony Pal on the third spot with 301357 Impressions (000s). Rishtey grabbed fourth position with 257798 Impressions (000s).
Star Plus stood on number five with 230525 Impressions (000s). Zee TV bagged sixth spot this week with 228641 Impressions (000s) followed by Colors at number seven with 199733 Impressions (000s). Life OK stood at the eighth position with 156519 Impressions (000s) followed by Sony Entertainment Television at the ninth place with 132252 Impressions (000s) while Sab TV at 10th spot garnered 102971 Impressions (000s).
Urban HSM
Star Plus garnered the pole position with 481899 Impression (000s) followed by Colors at the second place with 413004 Impressions (000s) and Zee TV with 318360 Impressions (000s) stood at number three. Sony Entertainment Television climbed up at fourth position with 301005 Impressions (000s).
Sab TV grabbed the fifth spot with 278104 Impressions (000s) followed by Life OK at sixth with 273770 Impressions (000s) and & TV with 138620 Impressions (000s) on seventh position.
In Urban HSM, Zee Anmol with 116428 Impressions (000s) on eighth and Star Utsav bagged the ninth spot with 107096 Impressions (000s). Sony Pal bagged the tenth spot with 105052 Impressions (000s).