Mumbai: This festive season, Q Marathi is preparing to expand its content slate with nonstop quality entertainment. Q Marathi is gearing up for the festive season with a new programming initiative, including creator-led shows, a movie band, and a watch-and-win contest.

Q Marathi business head Neeta Thakare said, "Shravan is one of the most auspicious periods in Maharashtra’s culture, and it was only apt for us to celebrate with our audiences by introducing a fresh content lineup with a programming strategy that allows us to tap into an entirely new set of creators."

She further added, "Our new shows will offer viewers entertainment that is non-stop, unique to Q Marathi, and universally appealing. It will further drive viewer engagement and build loyalty for our channel. We are sure that viewers will continue to appreciate our offerings and propositions while we continue to build Q Marathi as a wholesome Marathi entertainment destination."

The channel has innovated and curated content, adding hues of drama and comedy to its primetime programming with Gavakadhchya Goshti, MukkamPost BhannatWadi, and Goshta Lay Beshta, airing daily at 8:00 p.m., 8:30 p.m., and 9:30 p.m., respectively.

In addition to this, to make the upcoming long weekend entertaining, Q Marathi announces the launch of Bhannat Cinema, a movie band showcasing evergreen and entertaining movies by popular Marathi actors, between 13 August to 15 August at 11:30 a.m. and thereafter every Sunday at 11:30 a.m.

A "watch and win" contest will be active between 17 to 27 August. Viewers watching Q Marathi from 10 a.m. to 10 p.m. will get a chance to answer simple show-based questions and win exciting gifts daily.

The channel will also award one viewer with a bumper prize for answering all questions correctly throughout the contest duration.

Speaking on the stellar programming line-up, Q Marathi business head Neeta Thakare said, "Shravan is one of the most auspicious periods in Maharashtra’s culture and it was only apt for us to celebrate with our audiences by introducing a fresh content line-up with a programming strategy that allows us to tap into an entirely new set of creators. Our new shows will offer viewers entertainment that is non-stop, unique to Q Marathi, and universally appealing. It will further drive viewer engagement and build loyalty for our channel. We are sure that viewers will continue to appreciate our offerings and propositions while we continue to build Q Marathi as a wholesome Marathi entertainment destination."

This new robust programming line-up for Q Marathi is sure to create new benchmarks in entertainment and engagement through pioneering content that will continue to captivate new viewers while connecting with the existing audience.