New Delhi: Public broadcaster Prasar Bharati has added more than 15 million digital subscribers on YouTube between 2017 and 2021. The total digital subs for both its services - Doordarshan and All India Radio (AIR) across News and general infotainment has now reached a current digital subscriber base of 17.3 million (1.73 cr), according to the latest data.

In keeping with the changing broadcasting landscape, technology and viewers’ demand, Prasar Bharati’s digital platforms across Doordarshan and AIR have evolved over the past few years. DD News too, has crossed four million subscribers on its YouTube channel, a month after DD National achieved the same feat.

EMBED : Prasar Bharti subs

While the YouTube channels of DD News and DD National are leading the pack with multi-million subscribers, Prasar Bharati Sports, and DD Kisan YouTube channels will soon join the million+ Subscribers league, said the public broadcaster in a media statement.

All India Radio’s National News YouTube channel, News On Air Official, is at the top among the YouTube channels of the AIR Network.

Among the regional channels, DD Chandana (Kannada), DD Sahyadri (Marathi), DD Saptagiri (Telugu), DD Bangla, DD Girnar (Gujarati), AIR Imphal and North East service of All India Radio has registered a significant presence on YouTube with subscribers in lakhs.