PKL rural telecast exceptionally propels Star Sports First to top

Starts 3rd October

Vanita Keswani

Madison Media Sigma

Poulomi Roy

Joy Personal Care

Hema Malik

IPG Mediabrands

Anita Kotwani

Dentsu Media

Archana Aggarwal

Ex-Airtel

Anjali Madan

Mondelez India

Anupriya Acharya

Publicis Groupe

Suhasini Haidar

The Hindu

Sheran Mehra

Tata Digital

Rathi Gangappa

Starcom India

Mayanti Langer Binny

Sports Prensented

Swati Rathi

Godrej Appliances

PKL rural telecast exceptionally propels Star Sports First to top

PKL

MUMBAI: Star Sports First, primarily on the strength of PKL viewership in urban as well as rural areas, has again retained its lead with almost double the ratings as compared to BARC week 32's second position-holder. 

In contrast, Star Sports 2, which is telecasting the Vivo Pro-Kabaddi League (PKL) and other sports only in the urban areas, garnered less than one-third of the leader's impressions and came at the fourth position. Only PKL games appear in the top five programmes according to BARC week 32 with 4907, 4872,  4530, 4172 and 4167 Impressions (000s) sum. 

At the top, Star Sports First garnered 206695 Impressions (000s) sum whereas, at the second spot, Star Sports 1 Hindi collected 109284 Impressions (000s) sum. Sony Ten 1, again, mainly on the back of India-Sri Lanka tour's popularity, retained its third position with 79429 Impressions (000s) sum. 

At the next position, Star Sports 2 pocketed 68738 Impressions (000s) sum whereas Sony Six, at the fifth position, bagged 53743 Impressions (000s) sum.

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