Mumbai: In the realm of local IPs, category leader and pioneer in kids’ entertainment, Nickelodeon continues to solidify its leadership by consistently fostering innovation at its core. From iconic friendship of Motu Patlu, magical adventures of Rudra, relatable sibling banter of Chikoo and Bunty to the first homegrown sci-fi kids’ comedy series with Abhimanyu Ki Alien Family and much more, the kids’ franchise has identified whitespaces and addressed the consistent demand for engaging and immersive storytelling. Further staying true to its promise of propelling indigenous stories, Nickelodeon is all set to bring its recently announced 13th homegrown IP – ‘Kanha – Morpankh Samraat’ on Sonic, starting 28 May, every day at 10.30 AM.
Showcasing his playful and mischievous antics, ‘Kanha – Morpankh Samraat’ is a captivating mythological series that chronicles the evergreen tales of the adolescent Kanha, and traces his journey as a son, warrior, hero, and friend. Each episode showcases a legendary tale from Kanha’s life, featuring his courageous acts and his lessons on love and kindness. Recognizing the potential for broader appeal, Nickelodeon will extend the show beyond its channel, and make way to the Viacom18’s Hindi general entertainment channel Colors Rishtey, thereby strengthening the kids’ franchise’s presence across different age groups and widening its impact.
Speaking on the latest addition to its homegrown IP lineup, Viacom18, head mass entertainment and kids TV Network Nina Elavia Jaipuria said, “At Nickelodeon, we have consistently set category benchmarks, revolutionizing entertainment for young audiences. We believe that introducing a show like Kanha – Morpankh Samraat will help kids connect to their roots through inspiring tales from our rich cultural heritage. As we embark on this remarkable journey, we remain dedicated to strengthening our franchise while simultaneously extending our content beyond our kids’ network on Colors Rishtey, thus reaching new heights and connecting with the minds of kids and families alike."
Viacom18 head content and research further Anu Sikka added, “At Nickelodeon, we prioritize our young audience and strive to provide them with content that they truly enjoy. We have always broken the mould by bringing unique stories and endearing characters. While Kanha is an evergreen character, it’s time to bring back his tales in a new avatar that appeals to a wider audience. Our partnership with Cosmos-Maya further amplifies our commitment to creating groundbreaking content that sparks imagination and ignites young minds.”
Cosmos Maya CEO Megha Tata said, "As Nickelodeon embarks on the journey to create a new world with their latest IP 'Kanha - Morpankh Samraat', we are thrilled to partner with them once again. This association strengthens our bond and reflects our commitment to delivering engaging and captivating content to young viewers. Together with Nickelodeon, we are excited to bring to life the adventures of Lord Kanha in an adolescent avatar.”
Pulling out all the stops, 'Kanha – Morpankh Samraat' will be brought to life through a robust marketing mix, encompassing partnerships, immersive experiences, besides a host of social media, digital and on-ground initiatives. The show will further engage children's imaginations through a range of unique and creative promos across a variety of platforms, including GECs, and music and movie channels across and beyond its network strength. From in-cinema advertising to rolling out ads on connected TV platforms, the kids’ franchise aims to deepen engagement and create show awareness reach amongst young viewers.
Leading the local IP content game through creative storytelling and great animation, the launch of ‘Kanha – Morpankh Samraat’ is yet another addition to Nickelodeon’s robust content slate and is sure to capture the hearts and minds of kids and families alike.
