Mumbai: News18 India has garnered 12.4 per cent market share in the Hindi-speaking market (HSM) Urban + Rural, as per Broadcast Audience Research Council (Barc) India data for Week 26-29.
As per the ratings News18 is ahead of Aaj Tak with 12.3 per cent relative share and India TV with 12.1 per cent relative share.
The channel further strengthened its relative share during primetime with over 13 per cent market share.
“In the past few months, News18 India has spruced up its content and programming strategy, coupled with new marketing initiatives,” it said in a statement.
“The channel has not only performed well on TV but its digital audience base has also seen a steep growth,” it claims.
Network18 CEO – Hindi cluster Karan Abhishek Singh said, “We are grateful to our viewers for choosing News18 India over others. Our offering in terms of the content and news formats is truly unparalleled. We have the most robust line up of Prime Time shows & anchors in the news genre. Our shows are inclusive, offer unmatched perspective and also decode the news to make it easily comprehensible. This results in tremendous resonance for News18 India with the audience and is a key factor contributing to our leadership.”
Source BARC data: TG: NCCS 15+ (All Viewership data based on TV only) Wk 26-29’22: 25th June’22 to 22nd July’22, All Days, 24 hrs Market Share - HSM - Urban + Rural
