MUMBAI: The Bengali and Kannada markets saw no changes in BARC's week 33 data. Bhojpuri Cinema and Big Ganga swapped their first and second positions in the Bhojpuri market. In the Malayalam space, Star TV’s Asianet retained its leadership position but with a dip in the viewership ratings as compared to the previous week. In the Marathi cluster Colors and Star Pravah exchanged their third and fourth positions, whereas in Tamil market, Adithya TV emerged as the new entrant by replacing Kalaignar TV from the previous week. Moreover, in the Telugu market Gemini TV and Zee Telugu swapped their second and third positions.
Malayalam
All channels in this market saw lower viewership than the previous week, likely due to the floods that affected the state of Kerala. Asianet, the Malayalam general entertainment channel from Star TV stood at first position this week as well with 255174 impressions (000s). Mazhavil Manorama, Surya TV, Flowers TV and Asianet Movies secured second, third, fourth and fifth positions with 96124 impressions (000s), 91925 impressions (000s), 67080 impressions (000s) and 54058 impressions (000s) respectively.
Bangla
Zee Bangla continued to be placed in the first position in week 33 with 344464 impressions (000s) this week. Star Jalsha too retained the second slot with 289319 impressions (000s) followed by Jalsha Movies, Colors Bangla and Aakash Aath with 66977 impressions (000s), 66124 impressions (000s) and 61363 impressions (000s) respectively.
Bhojpuri
This week, Bhojpuri Cinema and Big Ganga swapped their first and second positions with 57546 impressions (000s) and 50967 impressions (000s) respectively. Bhojpuri Dhamaka Dishum retained its third position with 11935 impressions (000s). Mahuaa Plus secured fourth position by replacing News18 Bihar Jharkhand as compared to the previous week with 2587 impressions (000s). Oscar Movies Bhojpuri retained its fifth position with 2522 impressions (000s).
Kannada
No changes were observed in this segment. Colors Kannada and Zee Kannada stood at first and second positions with 427321 impressions (000s) and 405191 impressions (000s) respectively. Udaya TV, Udaya Movies and Star Suvarna stood at third, fourth and fifth positions with 244053 impressions (000s), 233483 impressions (000s) and 148338 impressions (000s) respectively.
Marathi
This week, the Marathi market didn’t notice any change. Zee Marathi and Zee Talkies remained steadfast in the number one and two positions respectively with 326283 impressions (000s) and 154175 impressions (000s) this week. Colors and Star Pravah exchanged their third and fourth positions respectively with 134158 impressions (000s) and 116534 impressions (000s). Zee Yuva retained its fifth position with 59176 impressions (000s).
Tamil
Tamil market saw a slight change this week. Sun TV retained its first position with 965030 impressions (000s). Zee Tamil and Star Vijay swapped their second and third positions with 499927 impressions (000s) and 483866 impressions (000s) respectively. KTV stood same at its fourth position with 282438 impressions (000s). Adithya TV emerged as the new entrant by replacing Kalaignar TV as compared to the previous week with 85389 impressions (000s).
Telugu
Star Maa emerged as the leader with 642234 impressions (000s). Gemini TV and Zee Telugu swapped their second and third positions with 511774 impressions (000s) and 493631 impressions (000s) respectively. ETV Telugu and Gemini Movies secured fourth and fifth positions with 486930 impressions (000s) and 235668 impressions (000s) respectively.
