MUMBAI: The Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands for the period between 6 April 2019 and 12 April 2019.
The data reflects top 10 advertiser and brands across genre on Indian television, including OOH screen, (U+R): 2+, Individuals NCCS All, demonstrating ads that were inserted the most in week 15 of 2019.
Top Advertisers:
In week 15 of 2019, Hindustan Unilever Ltd, Reckitt Benckiser (India) Ltd, and ITC became the top three advertisers, as per BARC data, with 134053, 130298, 41161 insertions respectively.
Following them were Procter & Gamble and Godrej Consumer Products Ltd in fourth and fifth spots.
|
Rank |
Advertiser |
Insertions |
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Week 15 |
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1 |
HINDUSTAN LEVER LTD |
134053 |
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2 |
RECKITT BENCKISER (INDIA) LTD |
130298 |
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3 |
ITC LTD |
41161 |
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4 |
PROCTER & GAMBLE |
34130 |
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5 |
GODREJ CONSUMER PRODUCTS LTD |
31152 |
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6 |
COLGATE PALMOLIVE INDIA LTD |
24066 |
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7 |
CADBURYS INDIA LTD |
22315 |
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8 |
WIPRO LTD |
19878 |
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9 |
BROOKE BOND LIPTON INDIA LTD |
19798 |
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|
10 |
SMITHKLINE BEECHAM |
18294 |
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TOP 10 Advertiser *Across Genre : All India (U+R) : 2+ Individuals |
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Top Brands:
The top brands in the week 15 of 2019 BARC data were Lalitha Jewellery, Dettol Liquid Soap, and Santoor Sandal and Turmeric with 15611, 12987, and 12097 insertions respectively.
Disinfectant brand Lizol secured the fourth position with 11798 insertions while Dettol Cool Soap came in fifth making 11452 insertions.
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Rank |
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Brands |
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Insertions |
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Week 15 |
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1 |
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LALITHA JEWELLERY |
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15611 |
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2 |
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DETTOL LIQUID SOAP |
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12987 |
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3 |
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SANTOOR SANDAL AND TURMERIC |
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12097 |
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4 |
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LIZOL |
|
11798 |
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5 |
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DETTOL COOL SOAP |
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11452 |
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6 |
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DETTOL ANTISEPTIC LIQUID |
|
11394 |
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7 |
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VIMAL ELAICHI PAN MASALA |
|
11289 |
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8 |
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GODREJ EXPERT RICH CREME HAIR COLOUR |
|
10678 |
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9 |
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HARPIC 10/10 |
|
10340 |
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10 |
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COLGATE DENTAL CREAM |
|
9713 |
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TOP 10 Brands *Across Genre : All India (U+R) : 2+ Individuals |
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