Kids genre emerges as most benefitted in Chrome DM week 20

Starts 3rd October

Vanita Keswani

Madison Media Sigma

Poulomi Roy

Joy Personal Care

Hema Malik

IPG Mediabrands

Anita Kotwani

Dentsu Media

Archana Aggarwal

Ex-Airtel

Anjali Madan

Mondelez India

Anupriya Acharya

Publicis Groupe

Suhasini Haidar

The Hindu

Sheran Mehra

Tata Digital

Rathi Gangappa

Starcom India

Mayanti Langer Binny

Sports Prensented

Swati Rathi

Godrej Appliances

Kids genre emerges as most benefitted in Chrome DM week 20

Nickelodeon Junior gained the highest OTS with 77.5 per cent in the genre

Chrome DM

MUMBAI: Kids genre has grown 3.83 per cent in week 20 of Chrome Data Analytics and Media. In this genre, Nickelodeon Junior gained the highest OTS with 77.5 per cent in All India 1 Lakh+ market.

OTS is the actual census-based percentage connectivity of a channel spread across 81 million homes, as reported by Chrome DM, across analogue cable, digital cable, and DTH.

Infotainment genre secured the second position in gainers list with 3.32 per cent growth. National Geographic Channel (NGC) gained the highest OTS in the genre with 80.0 per cent in All India 1 Lakh+ market.

Youth genre grew by 2.08 per cent followed by Hindi movies ( 1.91 per cent) and Hindi GEC (0.59 per cent). In Youth genre, MTV gained the highest OTS with 79.6 per cent OTS in HSM excluding less than 1 lakh market. B4U Movies secured highest OTS in Hindi movies genre with 85.3 OTS in HSM excluding less than 1 lakh market while DD National gained highest OTS with 99.1 per cent.