Mumbai: Sarrva Productions Studio and a new kids-centric OTT service by Sarrva Studio has announced the onboarding of Dr Kaushik Izardar as it's new chief executive officer.

Sarrva Productions will create content across fiction, non-fiction, digital programming as well as films. Commenting on this OTT venture, Izardar said, “We will be launching Kids exclusive OTT platform very soon by creating innovative and engaging content.”

Izardar previously served as executive director of EORTV.

"Little over two years ago, I took a big leap & had set up EORTV. Setting EORTV is in fact have been the most exciting time of my professional life. My Journey has ended but boy what a ride it was! Very rarely do you get a chance to build a product at such an immense scale and like to wish the team all the best for taking it ahead," he further added.

Izardar earlier also worked with media conglomerates including Viacom18 Media, Zee, INX Media and Fulford India Ltd (Subsidiary of Merck & Co, USA). 

He has also been an entrepreneur with exchange4media as Chief Business Officer and COO in Asia TV.

Izardar has a Doctorate in Philosophy (PhD). He has completed his thesis under Dr Piyush Sinha (IIM- Ahmedabad). He has a MBA in marketing and has completed his senior strategic management from IIM Kolkata. He did his graduation from Visva Bharati University (Siksha Bhavana- Santiniketan), founded by the renowned poet and noble prize winner Rabindranath Tagore.