Mumbai: IN10 Media Network’s general entertainment channel Ishara has announced the launch of its celebrity-chat show called Bhabhi Ke Pyaare… Pritam Hamare. The show will begin airing on 11 July every Monday to Friday at 9 pm.

The chat show will see the host, radio jockey Pritam Singh, have light-hearted banter with television’s popular female celebrities like Shweta Tiwari, Sara Khan, Barkha Sengupta, and Jasmin Bhasin among many others.

The daily primetime show is designed for India’s heartland audience and will see reel and real-life gossip, games, and entertainment segments. A guest – from friends and family to co-workers and staff – will be invited on the show to spill the beans. The first season with 30 episodes will see the actresses reveal their personalities, closest relationships, struggles and adventures, victories and setbacks, hopes and aspirations, and fears and inhibitions that make them human and relatable to the audience.

IN10 Media Network managing director Aditya Pittie said, “With the launch of Bhabhi Ke Pyaare… Pritam Hamare, the channel is entering the chat show genre and expanding its comedy brand that will amplify the channel's entertainment quotient in the GEC space.”

And added, “We want to cater to the heartland audience with the new show keeping their sensibilities in mind. We can promise the viewers that the show will be full of entertainment and give them a glimpse into these celebrities’ lives.”

The show is produced by Gold Coast Films.