MUMBAI: In week 32 of Chrome Data Analytics and Media data, Hindi news and religious were the two top gainers with 0.53 per cent and 0.12 per cent respectively in HSM excluding less than 1 lakh markets
OTS is the actual census-based percentage connectivity of a channel spread across 81 million homes, as reported by Chrome DM, across analogue cable, digital cable, and DTH.
In Hindi news genre, ABP news gained highest OTS with 99 per cent in in HSM excluding less than 1 lakh markets. In religious genre, Aastha gained highest OTS with 95.9 per cent in HSM excluding less than 1 lakh markets.
