MUMBAI: Zee Anmol has retained its leadership position in two markets -- Hindi rural and Hindi (U+R) in week 34 whereas Colors continued to lead the urban market, according to Broadcast Audience Research Council (BARC)'s all-India data.

Hindi GEC - U+R

Zee Anmol continued to be the leader in Hindi GEC (U+R) market with an increase in ratings with 815471 Impressions (000s) sum against 671478 (000s) in previous week.

Colors climbed to number two position with 618223 Impressions (000s) sum followed by Zee TV on the third with 617260 Impressions (000s) sum. Star Plus stood at number four with 598506 Impressions (000s) sum.

Rishtey grabbed the fifth spot with 520553 Impressions (000s) sum followed by Sony Pal on the number six position with 507753 Impressions (000s) sum.

Sab TV, Sony Entertainment Television and Star Utsav bagged seventh, eighth and ninth positions respectively with 390017 (000s), 383176 Impressions (000s) and 331097 Impressions (000s) sum.

Life OK stood on number 10 with 328571 Impressions (000s).

Hindi GEC - Rural

Zee Anmol grabbed the first position with 644496 Impressions (000s) sum followed by Rishtey on the second with 389772 Impressions (000s) sum and Sony Pal with 356952 Impressions (000s) sum on the third spot.

Star Utsav bagged the fourth place with 255900 Impressions (000s) sum and Zee TV the fifth with 246870 Impressions (000s) sum.

Colors, Star Plus, Big Magic and DD National grabbed the sixth, seventh, eighth and ninth spots with 204350 Impressions (000s) sum, 187255 Impressions (000s), 176799 Impressions and 138549 Impressions (000s) sum, respectively.

Sab TV stood at the tenth position with 119131 Impressions (000s).

Hindi GEC - Urban

Colors retained its top position with 413873 Impressions (000s) sum followed by Star Plus on two with 411251 Impressions (000s) sum and Zee TV on third with 370390 Impressions (000s) sum.

Sony Entertainment Television stood at number four with 277671 Impressions (000s) sum followed by Sab TV on number five with 270886 Impressions (000s) sum.

Life Ok and Zee Anmol stood on number six and seven with 213162 Impressions (000s) sum and 170975 Impressions (000s) sum, respectively.

&TV, Sony Pal and Rishtey grabbed the eighth, ninth and tenth positions respectively with 166519 Impressions (000s) sum, 150801 Impressions (000s) and 130780 Impressions (000s) sum.