GERMANY: Eurosport and the Women's Tennis Association (WTA) Tour have extended their multi-year broadcast agreement. This calls for the leading pan-European sports channel to devote more coverage to WTA Tour tournaments throughout Europe than ever before.
In India WTA action airs on Ten Sports. Eurosport, which began airing WTA Tour tournaments in 1999, will continue broadcasting WTA Tour events through 2007. Each year, Eurosport will deliver 420 hours of coverage of 27 WTA Tour tournaments. In addition it will support WTA Tour events through its website, www.eurosport.com and its sports news channel Eurosportnews.
The extension of the agreement punctuates Eurosport's increasing dedication to women's professional tennis, which continues to grow in popularity worldwide. With this extension, Eurosport's coverage of WTA Tour tournaments has doubled since its inaugural year of televising women's professional tennis four years ago.
Right now the WTA Tour's Porsche Tennis Grand Prix tournamentis going on. As part of the announcement, Eurosport will unveil its promotional Magic Bus. This promotional bus will be co-branded with Eurosport and the WTA Tour's Get In Touch With Your Feminine Side campaign. It will be travelling to tournaments across Europe to promote the sports channel's WTA Tour programming.
The Eurosport Group claims to be the leading multimedia platform in Europe with Eurosport, eurosport.com and Eurosportnews. The pan-European channel Eurosport, available in 18 different languages, reaches 95 million homes and 220 million viewers across 54 countries.