Mumbai: Dolly Jha, who held the designation of managing director at Nielsen Media - India, an audience measurement, data and analytics firm has moved on, and is believed to join Broadcast Audience Research Council (Barc) India, an industry body that measures television viewership in India.

In a post on LinkedIn, Jha mentioned that after completing her 13-year-long stint at Nielsen she wants "to continue to explore and learn while making meaningful contributions to the world of Media Measurement."

Jha has about 25 years of experience and is an expert in audience measurement and drawing consumer insights from data. She is expected to head the product team at Barc India.

A graduate from the Institute of Rural Management, Anand (IRMA) in 1994 she joined IMRB where she spent about nine years. She was the head of consumer insights at ITC for about three years after which she returned to IMRB for a second stint that lasted almost four years.