MUMBAI: The sports genre marked the highest opportunity to see (OTS) among all categories in week 44 of Chrome Data Analytics & Media with 0.92 per cent growth. In this category, DD Sports gained the highest OTS with 92.7 per cent and Star Sports was the second most benefitted in terms of OTS with 81.7 per cent on an all-India including 1L+ market basis.
OTS is the actual census based percentage connectivity of a channel spread across 81 million homes.
English news genre ranked second in the gainers category with a growth of 0.48 per cent OTS in six metros. Rajyasabha TV gained the highest OTS with 95.3 per cent whereas Loksabha TV gained the second slot on the list with 94.9 per cent OTS.
The third position in the gainer's list of OTS was grabbed by the kids genre with a growth of 0.48 per cent on an all-India including 1L+ market basis. In this category, OTS of Nickelodeon was leading the genre with 88.0 per cent whereas Cartoon Network stood second with 85.1 per cent OTS.
Hindi movies genre stood in fourth position in the list with 0.39 per cent growth in which Max lead with 94.3 per cent whereas Star Gold grabbed second position with 94.2 per cent OTS on an HSM (Hindi-speaking market) excluding 1L market basis.
Last but not the least, the fifth position in gainers list is taken by the infotainment genre with a growth of 0.36 per cent. In this category, NGC topped the OTS chart with 91.0 per cent whereas History TV 18 was the second topper with 90.5 per cent on an all-India including 1L+ market basis.
Among the losers, music genre was the most affected genre with a drop of 6.96 per cent OTS on an all-India excluding 1L market basis with Sony Mix topping the chart with 90.2 followed by 9XM with 89.9 per cent OTS.
The religious genre recorded a fall of 0.58 per cent OTS on an all-India excluding 1L market basis. In this category, Sanskar grabbed highest OTS with 95.2 per cent followed by Aastha with 93.5 per cent OTS.
English movies reserved the third position in the losers list with a drop of 0.52 per cent. Movies Now and Star Movies bagged the top two positions with 54.1 per cent and 47.7 per cent, respectively, in six metros.
English GEC took the fourth position in the losers list with a drop of 0.26 per cent. In this category, Colors Infinity got first position with 46.6 per cent and Comedy Central reserved the second position with 44.9 per cent OTS in six metros.
Last among the losers was the business news genre that stood at the fifth position with a fall of 0.23 per cent OTS with Zee Business leading the chart with 85.0 per cent, followed by CNBC Awaaz with 83.5 per cent OTS in six metros.
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