Mumbai: On a bright sunny day of 25 April, Indiantelevision.com’s event, The Content Hub, which took place at The Lalit, Mumbai saw the presence of many experts in the content space.

The sixth panel was moderated by Content Engineers CCO Saurabh Varma on the topic “The Next Gen Content Creators”. The panelists were Creative Viibe founder Santosh Kher, screenplay writer Aakash Kaushik, actress & influencer Saumya Tandon and Pocket Aces head of development of Dice Media Kartik Krishnan.

The panel began with discussion on next gen content creators with Varma on the session chair. He also questioned on various topics related influencer marketing, script writing, content creation with panelists.

Kher answered regarding content creation, “For me, value is the most important thing. What value are you delivering? Or giving to the audience? If the audience doesn't see the value in what you're showing, you're talking about content."

Bhatia shared how hustling for content gave an advantage to script writing, “Honestly, whatever the last 14 years, all I've learned is hustling, because that is the key to the creative things I've already done.”

Kartik commented on the key aspects of writing a good script, “You have to kind of make sure that the audience's attention is there. By adding value, you're giving something to the audience. Your opening scene has to have that hook. Your cliffhanger has to be there at the end of the episode.”

Varma questioned Tandon regarding brand endorsements to which she replied, “ Suppose I have a certain number of followers and if a brand comes to me and asks me to sell non veg, I'm not the right person to do it because I'm a vegetarian. So you got to be more real, you got to be more honest because your viewers and your consumers are evolving, they are intelligent, you have to speak to them, honestly.”