MUMBAI: Naagin 2 has kept Colors as the leading Hindi general entertainment channel (GECs) three weeks in a row in the category in both, urban and rural markets. Needless to say, it has maintained its lead in the urban-only market. On the other hand, Zee Anmol continues to lead the rural Hindi-speaking market.

Hindi GEC
Colors maintained its leadership position with 638344 Impressions (000s) followed by Star Plus on the second position with 580743 Impressions (000s). Zee TV has jumped a position to become the third most watched channel with 449187 impressions (000s) followed by Sony Pal in the fourth spot with 446555 impressions (000s) Zee Amol has dropped to the fifth position with  436820 Impressions (000s).
Zee TV stood at number four  with 476401 Impressions (000s) and Sony Pal grabbed fifth spot with 431781 Impressions (000s).
At number six we have Sony SAB with 409823 Impressions (000s) followed by Sony Entertainment Television at number seven with 403252  Impressions (000s) and Rishtey at eight with 393433 Impressions (000s). Star Utsav and Life OK were at the ninth and tenth spot with 381752 Impressions (000s) and 371442 Impressions (000s), respectively.

Hindi GEC Rural
Zee Anmol maintained its lead  with 336388 Impressions (000s) followed by Sony Pal with 324581 Impressions (000s) and Rishtey on the third spot with 296692 Impressions (000s). Star Utsav dropped to fourth position with 294650 Impressions (000s).
Colors bagged fifth spot with 207639 Impressions (000s).  Star Plus stood at sixth spot in Rural HSM with 194953 Impressions (000s) followed by Zee TV at number seven with 193743 Impressions (000s). Big Magic swaped with Life Ok to get the eight spot with 146533 Impressions (000s)as Life OK dropped to ninth with 139579 Impressions (000s). Sony Entertainment entered the list at tenth spot with 130001 Impressions (000s).

Hindi GEC Urban
Colors was yet again the number one channel in Urban Hindi GECs genre with 430705 Impressions (000’s) followed by Star Plus on second with 385790 Impressions (000’s). Sab TV bagged the third position again with 287684 impressions (000s) and Sony Entertainment stood at number four with 273251 Impressions (000s).
Zee TV maintained its fifth spot with 255444 Impressions (000s) followed by Life OK on sixth with 231862 Impressions (000s).
& TV with 134848 Impressions (000s) stood at number seven.
Sony Pal, Zee Anmol and Rishtey grabbed the last three spots with 121974 Impressions (000s),100431 Impressions (000s) and 96741 Impressions (000s), respectively.