Mumbai: CNN-News18 has garnered 26.3 per cent market share in the English general news genre becoming the leading English news channel, as per Broadcast Audience Research Council (Barc) data.

The channel garnered 40.2 per cent viewership share in the prime-time segment (2+ | Monday to Friday | 1800—2300 hrs) compared to competitors that trailed behind at 25 per cent and 20.2 per cent viewership share.

“The channel’s viewership has gained viewership steadily because of the added focus on programming, along with broad-basing content to all geographies across the country,” said the statement.

“I want to thank our viewers who have reposed immense faith in CNN News18’s programming and in our journalism,” said CNN-News18 managing editor Zakka Jacob. “We have always believed in keeping it classy, that you don’t have to shout from the rooftops. That is reflected in our choice of stories and programming formats. CNN-News18 has to be the youngest newsroom in the country. We are reflective of a new, young India which is not shy of asserting itself. We are a young and dynamic team, and we are just getting started.”

“The channel has managed to clinch the top position with its philosophy of bringing news which is rational and thought-provoking without any jingoism,” said Network18 Group CEO – business news Smriti Mehra. “A slew of new shows launched such as ‘Bits To Billion – The Unicorn Story’ focusing on the inspirational stories of the Unicorns, ‘Plain Speak’ which brings out the hard facts of the most talked-about news story and ‘A Billion New Ideas’ highlighting the power of the Ideas, Innovations and Intentions have put the channel firmly at the top."

(Source: Barc India - All India | Urban+Rural | AB 15+ segment | Week 14-17’22).