MUMBAI: The English News channels genre continued to hold its top place in Chrome’s opportunity to see (OTS) analysis for the eight metros. This space marked an increase of 0.9 percent and saw Lok Sabha TV as the leader with 88.9 percent OTS in week 21.
The second spot was secured by the Religious genre with 0.7 percent gain among Hindi Speaking Market (HSM). Aastha topped with 96.7 percent OTS. Music in HSM took the third spot in the list of top gainers with 0.5 percent increase in OTS. 9 XM led the tally with 89.3 percent OTS.
Hindi GEC in HSM also noted a growth of 0.1 percent. DD National emerged as the chart topper with 97.7 per cent OTS.
Sports witnessed a drop of 1.1 percent in all India; it topped the loser category with DD Sports scoring 85.9 percent OTS. With a drop of 1.0 per cent. The English Entertainment channels genre in six metros booked the second spot. Comedy Central emerged as the most affected channel with 50.5 percent OTS.
The English Movies category in six metros also observed a decline of 0.8 percent. Movies Now topped the list with 51.2 percent OTS. The last spot was taken by the Kids genre with a drop of 0.7 percent in all India. Nickelodeon grabbed the top position with 77.1 percent OTS.
