Mumbai: On 1 February, Finance Minister Nirmala Sitharaman announced the Union Budget 2023, and India TV emerged as the top Hindi News Channel among the 9 other channels that did not use landing page strategies to boost viewership numbers.

According to Barc data released on Thursday, 9 February, India TV had 9043 Gross AMA (000s) and was ranked first. It was followed by Aaj Tak, which received 9013 Gross AMA (000s), and TV9 Bharatvarsh which received 8974 Gross AMA (000s).

(Source: BARC, 1 February , 2023, 6:00 AM to 11:59 PM, Target audience: people 15 years and older, Market: Hindi speaking market, Gross AMA 000s, Channels: Nine Non-Landing Hindi news channels (Channels not available on landing pages in more than 50 head-ends))

India TV hosted the ‘Samvad Budget Conclave 2023’ on 3 February  at a prestigious venue in Delhi, as it was the need of the hour to make the Union Budget 2023 accessible and understandable to viewers.

To discuss and analyse the budget, the Conclave brought together prominent leaders from both the ruling BJP government and the opposition. Top-level political leaders attended the event, including Finance Minister Smt Nirmala Sitharaman, who provided a detailed explanation of the budget and addressed opposition criticism. Other key cabinet ministers, including Commerce and Industry Minister Piyush Goyal, Railway Minister Ashwini Vaishnaw, and Petroleum and Natural Gas Minister Hardeep Singh Puri, took part and answered questions about their respective ministries and the budget as a whole.