Mumbai : Broadcast Audience Research Council (Barc) India has released currency data for the sixth week, i.e., 4 February to 10 February 2023. As per data for the all India 2+ target group, Star Plus is the most watched channel in India with an average minute audience (AMA) of 2515.85 (000) AMA. It was followed by Sun TV at 2306.68 (000) AMA, Star Maa at 2098.64 (000) AMA, Dangal at 2041.53 (000) AMA and Goldmines at 1898.24 (000) AMA.
The average minute audience (AMA) is defined as the number of individuals within a target audience who viewed a televised "event," averaged across minutes. In the Hindi speaking market (HSM), Star Plus emerged as the most watched channel at 2420.19 (000) AMA, followed by Dangal at 2034.64(000) AMA, Goldmines at 1877.72 (000) AMA, Colors at 1826.36 (000) AMA and Star Pravah at 1603.74 (000) AMA.
In the South market, Sun TV was the most watched channel at 2290.48 (000) AMA, followed by Star Maa at 2048.55 (000) AMA, Zee Telugu at 1499.59 (000) AMA, Zee Kannada at 1459.2(000) AMA and Star Vijay at 1282.33 (000) AMA.
In the Maharashtra/Goa market, Star Pravah was the most watched channel at 1590.01 (000) AMA , followed by Zee Marathi at 456.61 (000) AMA, Colors Marathi at 415.26 (000) AMA, Sony Sab at 359.42 (000) AMA and Colors at 358.64 (000) AMA.
In the West Bengal market, Star Jalsha was the most watched channel with 1029.76 (000) AMA, followed by Zee Bangla at 877.78 (000) AMA, Jalsha Movies at 159.11 (000) AMA, Colors Bangla at 140.6 (000) AMA and Sony Aath at 116.88 (000) AMA.
In the megacities market, including Mumbai, New Delhi, Kolkata, Bengaluru and Chennai, Colors was the most watched channel at 489.57(000) AMA followed by Sun TV at 402.07 (000) AMA, Star Plus at 393.99 (000) AMA, Star Pravah at 292.82 (000) AMA and Sony Sab at 262.84 (000) AMA.