Barc Wk 29' 23: STAR Plus continues dominance in HSM market

Barc Wk 29' 23: STAR Plus continues dominance in HSM market

STAR Jalsha maintains first position in the West Bengal market.

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Mumbai: Broadcast Audience Research Council (Barc) India has released currency data for week 29, i.e. 15 July to 21 July 2023. As per data for the all India 2+ target group, STAR Maa is the most watched channel in India with an average minute audience (AMA) of 2728.14(000). It was followed by Sun TV at 2407.26(000) AMA, Star Plus at 2383.12(000) AMA, Goldmines at 1851.19(000) AMA and Dangal at 1766.46(000) AMA.

The average minute audience (AMA) is defined as the number of individuals within a target audience who viewed a televised "event," averaged across minutes. In the Hindi-speaking market (HSM), STAR Plus emerged as the most-watched channel at 2301.38(000) AMA, followed by Goldmines at 1818.42(000) AMA, Dangal at 1760.34(000) AMA, Colors at 1702.81(000) AMA and SONY SAB at 1690.09(000) AMA.

In the South market, STAR Maa was the most-watched channel at 2671.01(000) AMA, followed by Sun TV at 2380.55(000) AMA, Zee Telugu at 1652.21(000) AMA, Zee Kannada at 1475.84(000) AMA and Star Vijay at 1430.13(000) AMA.

In the Maharashtra/Goa market, Star Pravah was the most-watched channel at 1567.47(000) AMA, followed by Zee Marathi at 454.74(000) AMA, Colors Marathi at 435.1(000) AMA, SONY Sab at 422.67(000) AMA, and STAR Plus at 346.51(000) AMA.

In the West Bengal market, STAR Jalsha was the most-watched channel with 947.74(000) AMA, followed by Zee Bangla at 823.05(000) AMA, Jalsha Movies at 157.0(000) AMA, Colors Bangla at 153.86(000) AMA, and Colors Bangla Cinema at 125.34(000) AMA.

In the megacities market, including Mumbai, New Delhi, Kolkata, Bengaluru and Chennai, Sun TV was the most-watched channel at 428.53(000) AMA, followed by Colors at 365.42(000) AMA, Star Plus at 359.71(000) AMA, STAR Pravah at 305.11(000) AMA and STAR Vijay at 304.47(000) AMA.