Mumbai: Broadcast Audience Research Council (Barc) India has released currency data for week 21, i.e. 20 May to 26 May 2023. As per data for the all India 2+ target group, STAR Sports 1 Hindi is the most watched channel in India with an average minute audience (AMA) of 2840.82(000). It was followed by STAR Maa at 2360.3(000) AMA, Sun TV at 2260.24(000) AMA, Star Plus at 2164.84(000) AMA, and SONY SAB at 1750.33(000) AMA.

The average minute audience (AMA) is defined as the number of individuals within a target audience who viewed a televised "event," averaged across minutes. In the Hindi-speaking market (HSM), STAR Sports 1 Hindi emerged as the most-watched channel at 2800.09(000) AMA, followed by STAR Plus at 2090.83(000) AMA, Sony Sab at 1708.72(000) AMA, Dangal at 1601.42(000) AMA and Goldmines at 1575.17(000) AMA.

In the South market, STAR Maa was the most-watched channel at 2310.71(000) AMA, followed by Sun TV at 2240.1(000) AMA, Zee Telugu at 1590.45(000) AMA, STAR Vijay at 1481.21(000) AMA and Zee Kannada at 1202.27(000) AMA.

In the Maharashtra/Goa market, Star Pravah was the most-watched channel at 1303.9(000) AMA, followed by STAR Sports 1 Hindi at 920.1(000) AMA, SONY Sab at 462.46(000) AMA, Colors Marathi at 375.98(000) AMA and Zee Marathi at 357.37(000) AMA.

In the West Bengal market, STAR Jalsha was the most-watched channel with 729.98(000) AMA, followed by Zee Bangla at 660.73(000) AMA, STAR Sports 1 Hindi at 211.76(000) AMA, Jalsha Movies at 125.02(000) AMAand Colors Bangla at 124.67(000) AMA.

In the megacities market, including Mumbai, New Delhi, Kolkata, Bengaluru and Chennai, STAR Sports 1 Hindi was the most-watched channel at 476.38(000) AMA followed by Sun TV at 379.58(000) AMA, STAR Plus at 346.29(000) AMA, STAR Vijay at 296.68(000) AMA and SONY SAB at 285.15(000) AMA.