Mumbai : Broadcast Audience Research Council (Barc) India has released currency data for week 18, i.e. 29 April to 5 May 2023. As per data for the all India 2+ target group, STAR Sports 1 Hindi is the most watched channel in India with an average minute audience (AMA) of 2831.86(000). It was followed by STAR Maa at 2324.73(000) AMA, Sun TV at 2315.38(000) AMA, STAR Plus at 2262.15(000) AMA, and Dangal at 1879.06(000) AMA.
The average minute audience (AMA) is defined as the number of individuals within a target audience who viewed a televised "event," averaged across minutes. In the Hindi speaking market (HSM), STAR Sports 1 Hindi emerged as the most watched channel at 2785.39(000) AMA, followed by STAR Plus at 2188.26(000) AMA, Dangal at 1872.11(000) AMA, Goldmines at 1597.82(000) AMA and Sony Sab at 1524.16(000) AMA.
In the South market, Sun TV was the most watched channel at 2296.04(000) AMA, followed by STAR Maa at 2267.58(000) AMA, Zee Telugu at 1666.75(000) AMA, STAR Vijay at 1405.79(000) AMA and Zee Tamil at 1154.59(000) AMA.
In the Maharashtra/Goa market, STAR Pravah was the most watched channel at 1339.34(000) AMA , followed by STAR Sports 1 Hindi at 769.54(000) AMA, Colors Marathi at 412.84(000) AMA, SONY Sab at 395.44(000) AMA and Zee Marathi at 371.13(000) AMA.
In the West Bengal market, STAR Jalsha was the most watched channel with 887.23(000) AMA, followed by Zee Bangla at 768.74(000) AMA, STAR Sports 1 Hindi at 228.38(000) AMA, Sony Aath at 130.51(000) AMA and Jalsha Movies at 129.49(000) AMA.
In the megacities market, including Mumbai, New Delhi, Kolkata, Bengaluru and Chennai, STAR Sports 1 Hindi was the most watched channel at 480.45(000) AMA followed by Sun TV at 387.1(000) AMA, STAR Plus at 362.26(000) AMA, Colors at 295.24(000) AMA and STAR Vijay at 291.13(000) AMA.