Mumbai : Broadcast Audience Research Council (Barc) India has released currency data for week thirteen, i.e. 25 March to 31 March 2023. As per data for the all India 2+ target group, STAR Maa is the most watched channel in India with an average minute audience (AMA) of 2505.87(000). It was followed by Sun TV at 2370.6(000) AMA, STAR Plus at 2233.14(000) AMA, Dangal at 2219.16(000) AMA, and Goldmines at 2111.39(000) AMA.

The average minute audience (AMA) is defined as the number of individuals within a target audience who viewed a televised "event," averaged across minutes. In the Hindi speaking market (HSM), Dangal emerged as the most watched channel at 2211.9(000) AMA, followed by STAR Plus at 2169.32(000) AMA, Goldmines at 2084.85(000) AMA, STAR Pravah at 1511.79(000) AMA and Sony Sab at 1457.42(000) AMA.

In the South market, STAR Maa was the most watched channel at 2433.76(000) AMA, followed by Sun TV at 2351.55(000) AMA, Zee Telugu at 1607.71(000) AMA, STAR Vijay at 1518.64(000) AMA and Zee Kannada at 1273.31(000) AMA.

In the Maharashtra/Goa market, Star Pravah was the most watched channel at 1498.26(000) AMA , followed by Zee Marathi at 511.91(000) AMA, Colors Marathi at467.7(000) AMA, SONY Sab at 381.72(000) AMA and Goldmines at 334.95(000) AMA.

In the West Bengal market, Star Jalsha was the most watched channel with 917.41(000) AMA, followed by Zee Bangla at 815.04(000) AMA, Jalsha Movies at 180.12(000) AMA, Colors Bangla at 117.96(000) AMA and Enterr 10 Bangla at 117.9(000) AMA.

In the megacities market, including Mumbai, New Delhi, Kolkata, Bengaluru and Chennai, Sun TV was the most watched channel at 382.02(000) AMA followed by STAR Plus at 345.98(000) AMA, STAR Vijay at 310.81(000) AMA, Colors at 280.48(000) AMA and Zee Telugu at 267.21(000) AMA.