Mumbai : Broadcast Audience Research Council (Barc) India has released currency data for the eleventh week, i.e. 11 March to 17 March 2023. As per data for the all India 2+ target group, STAR Plus is the most watched channel in India with an average minute audience (AMA) of 2580.98(000). It was followed by Sun TV at 2479.6(000) AMA, Star Maa at 2431.56(000) AMA, Dangal at 2231.18(000) AMA, and Goldmines at 1819.26(000) AMA.

The average minute audience (AMA) is defined as the number of individuals within a target audience who viewed a televised "event," averaged across minutes. In the Hindi speaking market (HSM), Star Plus emerged as the most watched channel at 2497.94(000) AMA, followed by Dangal at 2224.02(000) AMA, Goldmines at 1796.16(000) AMA,  Sony Sab at 1609.71(000) AMA and Star Pravah at 1568.32(000) AMA.

In the South market, Sun TV was the most watched channel at 2458.41(000) AMA, followed by Star Maa at 2364.78(000) AMA,  Zee Telugu at 1620.75(000) AMA, Star Vijay at 1436.89(000) AMA and Zee Kannada at 1254.29(000) AMA

In the Maharashtra/Goa market, Star Pravah was the most watched channel at 1554.68(000) AMA , followed by Zee Marathi at 433.96(000) AMA, SONY Sab at 407.52(000) AMA, Colors Marathi at 403.41(000) AMA and Star Plus at 342.64(000) AMA.

In the West Bengal market, Star Jalsha was the most watched channel with 939.86(000) AMA, followed by Zee Bangla at 847.88(000) AMA, Jalsha Movies at 189.76(000) AMA, Colors Bangla at 139.47(000) AMA and Sony Aath at 121.29(000) AMA.

In the megacities market, including Mumbai, New Delhi, Kolkata, Bengaluru and Chennai, STAR Plus was the most watched channel at 411.74(000) AMA followed by Sun TV at 405.11(000) AMA, Colors at 330.45(000) AMA, Sony Sab at 301.19(000) AMA and STAR Vijay at 290.21(000) AMA.