MUMBAI: The Broadcast Audience Research Council (BARC) of India has released its data for top advertisers and brands for the period between 23 January and 29 January 2021.

The data reflects the top 10 advertisers and brands across genres on India’s television, 2+ Individuals, NCCS. All demonstrating ads that were inserted the most in week four of 2021.

Top Advertisers:

Hindustan Unilever continued to be the biggest advertiser this week also with 245148 insertions.

It was followed by Reckitt Benckiser India, which ranked second with 179428 ad generations.

Ponds India bagged the third rank this time with 35627 ad AMA. Brooke Bond came in fourth with 32802 ad insertions.

P&G and ITC secured fifth and sixth place with 30248 and 29757 ad views.

Other top brands in the pecking order were as follows: Godrej, Colgate, Lakme and Wipro.

Top Brands:

This week Lizol led the chart with 21051 ad impressions, followed by Lalithaa Jewellery with 19958 ad views. Dettol antiseptic liquid secured the third position with 17761 ad insertions.

The fourth and fifth spots were acquired by WhiteHat Jr and Dettol Toilet Soaps and with 17511 and 15371 ad AMA respectively.

Lux Soap bagged the sixth spot with 11747 ad views.

Other top brands in the pecking order were as follows: Glow & Lovely, Clinic Plus Shampoo, Harpic Bathroom Cleaner, and Harpic Power Plus.