Mumbai: TV9 Bharatvarsh has grown profitably for seven weeks running; the top of the Hindi news market is expected to experience new turnover.

According to the latest BARC data, TV9 Bharatvarsh has secured the fourth slot as per ratings for week 34. The channel has registered a sustained growth beginning in week 28.

The Hindi news channel from TV9 Network saw a severe decline in Barc rolling viewership after maintaining leadership for 13 weeks following the rating reinstatement.

As per reports, viewer interest has declined as a result of the Ukraine war. The editorial leadership at the channel was in flight mode, which contributed to the fall, it added.

But the channel has made a strong comeback. Over the past seven weeks in a row, it has maintained an upward trend in terms of ratings.

If the data trend over the past three weeks is any indicator, TV9 Bharatvarsh currently appears poised to reclaim the top spot.

It maintained its top position for 13 weeks, establishing a new standard after the ratings were resumed early this year.

After 13 weeks, the channel experienced a rapid continuous decline over a short period of time, and its market share among the top 14 national Hindi news channels dropped from over 17 per cent to 9 per cent.

An editing strategy has been implemented to increase the ratings even more. The channel's leadership wants to take the top spot after falling behind for a while.