Mumbai: For the fifth consecutive week, India TV continued to lead the ratings in the Hindi-speaking market (HSM) 15+ audience during Week 27 i.e., 2 July to 8 July for the time band 0600 to 2400 hours, as per viewership estimates by Broadcast Audience Research Council (Barc). (Relative share among 12 Hindi news channels on basis of Average Minute Audience (AMA 000).
The data was shared by India TV with Indiantelevision.com.
India TV had a relative share of 13.1 per cent followed by Aaj Tak with 12.9 per cent share. Republic Bharat and News18 India had 12.1 per cent and 12.0 per cent relative share, respectively. Both Republic Bharat and News18 India gained in terms of relative share compared to the previous week.
TV9 Bharatvarsh had a relative share of 9.4 per cent followed by Zee News at 8.9 per cent. Times Now Navbharat and ABP News had a relative share of 7.2 per cent and 6.8 per cent, respectively.
News Nation, Tez, News24 and India News had 5.8 per cent, 5.4 per cent, 3.8 per cent and 2.5 per cent share, respectively.
The Hindi news genre grew by two per cent in Week 27 from 2,247 (000) AMAs in Week 26 to 2,296 (000) AMAs in Week 27.
Barc data for HSM Urban market shows that India TV has been leading the ratings for ten consecutive weeks with a relative share of 14.1 per cent in Week 27. It was followed by Aaj Tak with 13.0 per cent share, News18 India at 12.0 per cent share, Republic Bharat at 11.5 per cent share, Zee News at 9.5 per cent share and TV9 Bharatvarsh at 8.3 per cent share.
As per Barc data for HSM NCCS A, India TV has the highest relative share among affluent Hindi audiences for 11 consecutive weeks. Its share stood at 14.8 per cent in Week 27.
Platform data from Airtel Xstream showed that India TV had 26.7 percent relative share in the HSM market for Week 27. It was followed by Aaj Tak with 22.6 per cent share, R Bharat at 17.6 per cent share, Zee News at 17.3 per cent and ABP News at 15 per cent.
FB Live data by Crowdtangle showed that India TV garnered 46.39 million FB live video views between 2 July to 8 July, followed by Aaj Tak at 32.83 million, ABP News at 29.78 million.
