MUMBAI: Star Plus’ Yeh Hai Mohabbatein replaced Colors’ Kavach to claim top position in top five programmes of Hindi general entertainment channels (GEC) while in top ten channels of Hindi GEC, Star Plus toppled Colors at number one position. Even in, Urban HSM, Star Plus bagged the leadership position with Yeh Hai Mohabbatein leading the Hindi GEC programmes section.
On the other hand, in Rural HSM, Star Utsav continues to lead the market according to Broadcast Audience Research Council (BARC) week 25 all India data.
Urban+Rural HSM
In the combined market, Star Plus emerged as the leader with 669152 Impressions (000s) followed by Colors on the second position with 630167 Impressions (000s) and Zee TV on third with 590000 Impressions (000s).
Star India’s free to air channel, Star Utsav stood at number four with 456178 Impressions
(000s) whereas Sony Pal bagged the fifth slot with 451390 Impressions (000s).
Zee Anmol and Life OK grabbed the sixth and seventh spot with 445267 Impressions (000s) and 411292 Impressions (000s) respectively.
In week 25, Sony Pictures Network(SPN)’s Sony Entertainment Television (SET) and Sab TV garnered eighth and ninth slot with 357481 Impressions (000s) and 343824 Impressions (000’s) respectively.
Rishtey stood at tenth place with 332770 Impressions (000s)
Top Five Programmes
Star Plus’ prime time show Yeh Hai Mohabbatein bagged the first place in top five programmes with 10981 Impressions while Zee TV’s Kumkum Bhagya stood at number two with 10480 Impressions (000s). Another Star Plus show Saath Nibhaana Saathiya grabbed third slot with 10140 Impressions (000s). Colors Kavach which was leading the charts in week 24 has fell on number four with 8704 Impressions (000s) followed by Zee Anmol’ s Jodha Akbar on fifth with 8215 Impressions (000s)
Urban HSM
Even in the Urban Hindi speaking market, Star Plus garnered first position with 448071 Impressions (000s) followed by Colors on second position with 430375 Impressions (000s) and Zee TV with 321132 Impressions (000s) stood at number three.
Star India’s second Hindi GEC Life OK stood at number four with 267413 Impressions (000s) while Sony Entertainment Channel and Sab TV bagged fifth and sixth slot with 251282 Impressions (000s) and 241373 Impressions (000s) respectively.
In Urban HSM, &TV climbed up at number seven with 116816 Impressions (000s) followed by Sony Pal with 109461 Impressions (000s) on eighth and Zee Anmol bagged ninth spot with 105410 Impressions (000s). Star Utsav bagged tenth spot with 103149 Impressions (000s).
Top Five programmes
In Urban HSM, Yeh Hai Mohabbatein once again topped the chart with 7148 Impressions (000s) followed by another Star Plus’ show Saath Nibhaana Saathiya on second with 6471 Impressions (000s) and Zee TV’s Kumkum Bhagya with 5873 stood at three.
Kavach fell to number four with 5638 Impressions (000s) and Kasam bagged fifth slot with 52 Impressions (000s).
Rural HSM
In Rural HSM, Star Utsav continued at the first position with 353029 Impressions (000s) followed by Sony Pal with 341930 Impressions (000’s) and Zee Anmol with 339857 Impressions (000’s) stood at number three.
Zee TV stood at fourth place with 268868 Impressions’ 000s, while Rishtey garnered fifth spot with 252319 Impressions (000s).
Star Plus held sixth spot with 221081 Impressions (000s) while Colors bagged seventh spot with 199792 Impressions (000s).
On the other hand, Life OK grabbed eight spot with 143879 Impressions (000s) followed by Big Magic at nine with 121890 Impressions (000s) and Sony Entertainment stood at tenth with 106198 Impressions (000s).
Top Five programmes
In week 25, Zee Anmol’s Jodha Akbar bagged the first slot with 6456 Impressions (000s) followed another Zee Anmol show Bandini with 5419 Impressions (000s) which stood at second spot and Zee TV’s Kumkum Bhagya maintained its third slot with 4607 Impressions (000s). Star Utsav’s Saath Nibhana Saathiya bagged fourth slot with 4259 Impressions (000s) while Zee TV's Ek Tha Raja EK Thi Raani stood at fifth place with 4023 Impressions (000s)
